Marketing Operations Specialist

Location: Apollo Optical Systems
Job Type: Full-Time

The Marketing Operations Specialist is responsible for driving funnel growth and optimizing the sales process to accelerate new business development. This individual will develop and execute marketing initiatives aligned with Apollo’s growth objectives, overseeing demand generation, content strategy, digital marketing, and brand positioning. In addition, the position oversees sales enablement and process improvements to enhance pipeline tracking, optimize CRM usage, and measure performance. The ideal candidate brings B2B marketing experience in a technical environment, exceptional CRM skills, and the ability to bridge commercial activities to business outcomes.

Essential Duties & Job Functions:

• Meet or exceed the quarterly goals for leads and opportunities as set by the CEO.
• Develop integrated campaigns to promote awareness and generate leads within our target segments. The end-to-end Demand Generation Program will support Sales Play Systems and accelerate the Sales Process, which are anchored in our Qualification Framework MEDDICC.
• Build and optimize online lead generation programs, including e-mail marketing, third-party media programs, social media, and website content to drive inbound leads and enhance online visibility.
• Create marketing deliverables, including but not limited to writing and designing brochures, advertisements, emails, direct mail, website content, and social media posts.
• Coordinate events, including tradeshows, speaking engagements, and seminars.
• Oversee brand positioning and messaging to ensure consistency across all channels.
• Conduct competitor analysis and monitor industry trends to identify new opportunities and candidates for abandonment to enhance the competitive advantage of Apollo.
• Manage and enhance the customer relationship management (CRM) system, ensuring accurate data input, reporting, and usability.
• Analyze sales data, pipeline metrics, and performance trends to provide the sales leadership team with actionable insights
• Collaborate with sales and operations and teams to drive integrated sales initiatives.
• Manage third party agencies and other vendors.
• Assist with special projects as needed.

Job Qualifications Mandatory:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3 years B2B marketing experience in a technical environment
• Excellent written and verbal communication skills; must be able to conceive, produce, write and edit content.
• Solid grasp of digital marketing techniques, including SEO, PPC, and social media marketing.
• Proficiency in CRM systems, marketing automation tools, and analytics platforms
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and interpersonal skills to collaborate with teams and customers effectively.
• Strong organizational skills and attention to detail in a fast-paced environment.
• Ability to travel as needed.

Work Environment:

• Work from home or Rochester, NY office.
• Some travel by air and land.

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit for lengthy periods of time, use a computer and keyboard. The employee is regularly required to communicate or listen. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Contingencies:

Any offer of employment will be contingent upon:

1. Satisfactory results of background and reference checks.
2. Proficiency testing in Microsoft Office applications.

Employer Rights:

• This job description does not list all duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this job description.
• The employer has the right to revise this job description at any time. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

This job description is not an employment agreement or contract. Management has the exclusive right to alter the scope of work within the framework of this job description at any time without prior notice.

How to Apply:

Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role to info@apollooptical.com.

Apollo Optical Systems is an equal opportunity employer. We welcome and encourage diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.